The 2016 Penguin Books Australia Christmas Campaign used bright coloured paper backgrounds to highlight the various book covers featured in the campaign. The colourful, fun and playful creative popped out on billboards, transport shelters, our-of-home digital screens, bus/tram sides, digital display banners, print ads, videos and in-store point of sale. I was the creative lead for the Marketing Design team on the campaign, as we shot, designed and produced all of the collateral for the campaign.
CAMPAIGN PHOTOGRAPHY: MATT COLLINS DESIGNER: ZOE CARACATSANOUDIS
PHOTO: ZOE CARACATSANOUDIS