The 2020 Penguin Books Australia Summer Reading Campaign encourages book-lovers shopping in independent bookshops to embrace reading as part of their Summer lifestyle, while also highlighting some break-out literary titles from the past six months. The campaign is bright, fun and bold. The touch-points for the campaign include; retail point-of-sale, street posters and social media.
CAMPAIGN PHOTOGRAPHY: AUTUMN LOVEDAY | DESIGNER & STYLING: MADDIE TINDALL McDONALD
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