The 2020 Penguin Books Australia Summer Reading Campaign encouraged book-lovers shopping in independent bookshops to embrace reading as part of their Summer lifestyle – while also highlighting some break-out literary titles they should consider. The campaign is bright, fun and bold. The touch-points for the campaign include; retail point-of-sale, street posters and social media.
CAMPAIGN PHOTOGRAPHY: AUTUMN LOVEDAY | DESIGNER & STYLING: MADDIE TINDALL McDONALD
